Products
Web Design
It is safe to say that most websites currently viewed on the Internet, are based on mundane templates and lack stimulating viewing or reading. Our web designs are focused on grabbing the attention of the prospective client by introducing exciting layouts and graphics balanced with the need to facilitate search engines; ease of navigation, programming and the limited attention span of today’s fast paced Internet viewers. Each website is developed to enhance the perception of the client’s product or service in an efficient and clearly defined manner.
Our web design services include:
- Client programming sessions
- Strategic focus on hierarchy of products and services
- Interweaving of necessary search engine elements
- Modularity of site to maintain updated information
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View website development process flow chart
Graphic Design
With traditional print and electronic media, potential clients are saturated with competing brands, images and pitches. Developing a consistent and clearly stated graphic concept, for both your company and its products, it is essential to support your branding and residual business. Our graphic designers are well versed in the psychology of color, mass, style and visual stimulus. This experience has proven to be critical when developing graphic concepts to support new and existing products or services.
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Animation
The advent of animation has created a powerful tool that can be utilized effectively when integrated into web design. Our animation team is well versed on 2-D and 3-D animation, meshing photo-realistic composite views with interesting visual effects that capture the imagination of the viewer.
Our animation services include:
- Thumbnail concept sketches
- Schematic animation runs
- Compressed technology for fast downloading
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Product Packaging
Unless a product is well known and without competition, packaging is vital in securing and maintaining market share. Packaging should stimulate interest, support branding concepts and send a clear message in the blink of an eye.
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Copywriting
Effective copywriting is an artistic endeavor unto itself. The ability to seize the reader’s attention and convey a message instantaneously is invaluable in the marketing process. Our copywriters are highly skilled professionals with diverse backgrounds. This broad spectrum of experience results in creative, motivating and thoughtful copy to convey your marketing message.
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Search Engine Optimization
Web based marketing is principally driven by formatting and seating web based marketing solutions with key words and prompts recognized by a multitude of search engines. Our experience in search engine optimization strikes a fine balance between site aesthetics and coding to maximize search results and return on investment for web based marketing programs. Through the use of breakthrough technology we are able to use “organic” search engine optimization as well as “Pay per click” to move your site up the ladder of competing sites for greater visibility.
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Web Marketing
Although creating a stimulating website is a critical component of web marketing, it is only one of several key components. Web marketing also encompasses a need to drive traffic to your website through a range of ancillary web marketing activities including pay per click advertising, traditional media, search engine optimization and the effective use of ancillary promotional activities.
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E-News Letter
Our creative team, comprised of graphic artists, web designers and copywriters create one hundred percent spam compliant e-news letters in HTML and text messaging to support branding, product introductions and continuing marketing messages. E-news letters are a powerful tool that enhance your client’s awareness of your company and drive additional traffic to your website.
Learn more about newsletters.
Print Media
Although web based marketing is the fastest growing segment of marketing budgets and market penetration, it is important that web based solutions be supported by traditional print media. Of course, as with any media, finding the right publication with a rational pricing structure contributes to the equation. We are adept at negotiation in print media and are able to obtain highly discounted rates to benefit of you, our client. By utilizing special tracking methods, we can confirm traffic driven to web based marketing tools that are attributable to the print media. As always, value and results drive print media purchasing.
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Electronic Media
Visual and/or audio continuity utilizing television, video and radio can stimulate web based marketing and support branding messages, new product introductions and ultimately sales. Our depth of experience and collaboration with traditional electronic media assures positive results and solid return on investment for electronic media dollars spent.
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Media Placement
Media placement begins with careful planning to allocate resources to the appropriate target market. This is not only based on demographics, but emerging trends and consumer based spending and trade based client behavior. All media placement is structured in a manner to maximize your existing resources to serve clients as well as your marketing dollars. All placements are measured for results to determine cost per lead per client contact.
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Direct Response
Direct response marketing is a vital but volatile segment of web based marketing. Direct response programs require sufficient infrastructure to take advantage of the ebbs and flows of direct responses from consumers and/or clients. We carefully assess, not only the anticipated direct response action and reaction, but also the methods required to capitalize on converting responses to sales.
Find out more about direct response concepts
Pay for Performance Advertising
Web based pay for performance platforms take on a broad range of formats and configurations. Based on developed marketing strategies, we can target specific platforms such as banner advertising, incentivized web sites, contextual advertising, co-registration and many more. As with all other means of advertising, measuring results to determine the true conversion value or return on investment of marketing dollars is critical.
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E-Commerce
All consumer based and selected trade based web marketing relies on e-commerce to rationalize marketing expenditures. The creation of a successful online store can be an arduous task unless key strategies are employed to tie in branding, credibility and compelling reasons to make an immediate purchase. We have developed a step-by-step process to create a unique e-commerce component for your web based marketing solutions.
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Data Management
As your web based solutions generate results, the next challenge is to manage the significant amounts of data that are collected during inquiries and/or purchases. Our data management teams are highly disciplined and are able to create dimensionality and structures capable of statistical, graphical and data visualization tools. Extracting useful information from large pools of data requires innovative solutions and techniques in concert with sophisticated technology. The harvesting of this information is a key method to leverage of your web based marketing program.
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Strategic Planning
We recognize that the deployment of marketing dollars is highly discretionary. Therefore, we are focused on the development peer review and use of strategic marketing plans that enhance branding and generate tangible results. Senior members of management facilitate the formation of marketing objectives, strategies, tactics and means and methods to measure results.
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Research
Traditional means of web based market research only scratch the surface of data available. We deploy unconventional means of research including test groups, candid impromptu interviews, avant garde product testing and informal observation of consumer behavior to develop market strategies to support web based marketing programs.
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